LUIS
ROY
I lead design practices, bringing business direction, people and client relationships together.
Former Managing Director and Global Head of Product Design & Content Services at Brillio. Executive MBA and founder of TOD Belleza and Tera Vivir.
DESIGN AND EXPERIENCE EXECUTIVE
BASED IN
BARCELONA, SPAIN
OPEN TO EXECUTIVE LEADERSHIP OPPORTUNITIES
AND SELECTED CONSULTING ENGAGEMENTS
OPEN TO EXECUTIVE LEADERSHIP
OPPORTUNITIES AND SELECTED
CONSULTING ENGAGEMENTS
ABOUT ME
I’m Luis Roy, a design and experience executive with a background across digital products, brands, services and physical environments. My career has taken me across Europe, Asia and the Americas, leading multidisciplinary teams and working with international clients.
I served as Managing Director and Global Head of Product Design & Content Services at Brillio. I led studios across the US, Europe, Mexico and India, with responsibility for practice strategy, P&L, design quality, client relationships and delivery. Earlier leadership roles include Accenture Song, Dr. Reddy’s Laboratories, Publicis Sapient and Landor.
My Executive MBA and founder experience through TOD Belleza and Tera Vivir inform how I approach business decisions, resources and market needs. I also teach Project Management at LCI Barcelona.
I believe good design is defined by its purpose, the value it creates and the respect it shows for people. I bring that perspective to leadership, commercial decisions and the way teams work. Technology has value when it serves a worthwhile human purpose.
GLOBAL LEADERSHIP
Europe, Asia & the Americas
CROSS-DISCIPLINARY DESIGN
Products, brands, experiences & environments
ENTREPRENEURIAL EXPERIENCE
TOD Belleza · Tera Vivir
SELECTED
WORKS
SELECTED
WORKS
TOD Beauty — Self-funded startup
Entrepreneurship & Business Strategy Brand Positioning & Product Strategy End-to-End Experience Design Product Development & Market Validation
TOD Beauty — Self-funded startup
Entrepreneurship & Business Strategy Brand Positioning & Product Strategy End-to-End Experience Design Product Development & Market Validation
TOD Beauty — Self-funded startup
Entrepreneurship & Business Strategy Brand Positioning & Product Strategy End-to-End Experience Design Product Development & Market Validation
Turkcell — Connect Beyond
Global Experience Design Leadership Digital Commerce Experience Strategy Creative Direction & Brand Experience Multidisciplinary Design Team Leadership
Turkcell — Connect Beyond
Global Experience Design Leadership Digital Commerce Experience Strategy Creative Direction & Brand Experience Multidisciplinary Design Team Leadership
Turkcell — Connect Beyond
Global Experience Design Leadership Digital Commerce Experience Strategy Creative Direction & Brand Experience Multidisciplinary Design Team Leadership
MoraBanc — Mobile-first Banking
Digital Banking Experience Strategy Product Design Leadership Mobile-first UX & Design Systems Client & Stakeholder Alignment
MoraBanc — Mobile-first Banking
Digital Banking Experience Strategy Product Design Leadership Mobile-first UX & Design Systems Client & Stakeholder Alignment
MoraBanc — Mobile-first Banking
Digital Banking Experience Strategy Product Design Leadership Mobile-first UX & Design Systems Client & Stakeholder Alignment
SERVICES
DIGITAL PRODUCT & EXPERIENCE STRATEGY
I help organisations shape products, services and experiences around how people perceive, feel and interact. Connecting research, creative direction and business priorities, I help teams understand different needs and cultural contexts, and translate that understanding into meaningful experiences.
DIGITAL PRODUCT & EXPERIENCE STRATEGY
I help organisations shape products, services and experiences around how people perceive, feel and interact. Connecting research, creative direction and business priorities, I help teams understand different needs and cultural contexts, and translate that understanding into meaningful experiences.
DIGITAL PRODUCT & EXPERIENCE STRATEGY
I help organisations shape products, services and experiences around how people perceive, feel and interact. Connecting research, creative direction and business priorities, I help teams understand different needs and cultural contexts, and translate that understanding into meaningful experiences.
BRAND STRATEGY & DESIGN LEADERSHIP
I connect what an organisation stands for with how people experience it, across physical and digital environments. I guide creative direction and multidisciplinary teams, bringing different perspectives together to build coherent brands and experiences that respond to their audiences, surroundings and communities.
BRAND STRATEGY & DESIGN LEADERSHIP
I connect what an organisation stands for with how people experience it, across physical and digital environments. I guide creative direction and multidisciplinary teams, bringing different perspectives together to build coherent brands and experiences that respond to their audiences, surroundings and communities.
BRAND STRATEGY & DESIGN LEADERSHIP
I connect what an organisation stands for with how people experience it, across physical and digital environments. I guide creative direction and multidisciplinary teams, bringing different perspectives together to build coherent brands and experiences that respond to their audiences, surroundings and communities.
EXECUTIVE ADVISORY & FRACTIONAL LEADERSHIP
I work with leaders and multidisciplinary teams to strengthen collaboration, develop capabilities and navigate change. Drawing on global leadership experience, I help connect departments and geographies, respect cultural differences and create room for people and ideas to grow. Engagements range from independent advice to embedded fractional leadership.
EXECUTIVE ADVISORY & FRACTIONAL LEADERSHIP
I work with leaders and multidisciplinary teams to strengthen collaboration, develop capabilities and navigate change. Drawing on global leadership experience, I help connect departments and geographies, respect cultural differences and create room for people and ideas to grow. Engagements range from independent advice to embedded fractional leadership.
EXECUTIVE ADVISORY & FRACTIONAL LEADERSHIP
I work with leaders and multidisciplinary teams to strengthen collaboration, develop capabilities and navigate change. Drawing on global leadership experience, I help connect departments and geographies, respect cultural differences and create room for people and ideas to grow. Engagements range from independent advice to embedded fractional leadership.
ADVISORY
01
WHEN TO BRING ME IN
When your teams have more to offer than their current ways of working allow. Growth may have weakened relationships, departments may struggle to understand one another, or colleagues across locations may work alongside each other without exchanging ideas. I help you understand what is getting in the way and create the conditions for people to contribute, connect and grow.
01
WHEN TO BRING ME IN
When your teams have more to offer than their current ways of working allow. Growth may have weakened relationships, departments may struggle to understand one another, or colleagues across locations may work alongside each other without exchanging ideas. I help you understand what is getting in the way and create the conditions for people to contribute, connect and grow.
01
WHEN TO BRING ME IN
When your teams have more to offer than their current ways of working allow. Growth may have weakened relationships, departments may struggle to understand one another, or colleagues across locations may work alongside each other without exchanging ideas. I help you understand what is getting in the way and create the conditions for people to contribute, connect and grow.
02
WHAT WE EXAMINE
We explore how people experience your organisation: how they understand their role, whose perspectives are heard, and how decisions and working relationships affect their contribution. We consider how structure, culture and working environments shape collaboration across departments and geographies, alongside your relationships with clients and communities. We look for opportunities to share knowledge while respecting local differences.
02
WHAT WE EXAMINE
We explore how people experience your organisation: how they understand their role, whose perspectives are heard, and how decisions and working relationships affect their contribution. We consider how structure, culture and working environments shape collaboration across departments and geographies, alongside your relationships with clients and communities. We look for opportunities to share knowledge while respecting local differences.
02
WHAT WE EXAMINE
We explore how people experience your organisation: how they understand their role, whose perspectives are heard, and how decisions and working relationships affect their contribution. We consider how structure, culture and working environments shape collaboration across departments and geographies, alongside your relationships with clients and communities. We look for opportunities to share knowledge while respecting local differences.
03
HOW THE REVIEW WORKS
Through focused conversations and a review of how work happens, I bring together perspectives from leadership and teams across disciplines, departments and locations. I listen for differences in how people perceive the same situation, question familiar assumptions and identify connections that may have been overlooked. Together, we establish what needs attention and where there is room to develop.
03
HOW THE REVIEW WORKS
Through focused conversations and a review of how work happens, I bring together perspectives from leadership and teams across disciplines, departments and locations. I listen for differences in how people perceive the same situation, question familiar assumptions and identify connections that may have been overlooked. Together, we establish what needs attention and where there is room to develop.
03
HOW THE REVIEW WORKS
Through focused conversations and a review of how work happens, I bring together perspectives from leadership and teams across disciplines, departments and locations. I listen for differences in how people perceive the same situation, question familiar assumptions and identify connections that may have been overlooked. Together, we establish what needs attention and where there is room to develop.
04
WHAT YOU RECEIVE
A clear account of the strengths, tensions and opportunities shaping how your teams work together, followed by a discussion of the findings and a focused action plan. Recommendations may address responsibilities, collaboration between departments, leadership support or knowledge exchange across locations. Each priority includes practical next steps and proposed ownership, grounded in your organisation’s circumstances.
04
WHAT YOU RECEIVE
A clear account of the strengths, tensions and opportunities shaping how your teams work together, followed by a discussion of the findings and a focused action plan. Recommendations may address responsibilities, collaboration between departments, leadership support or knowledge exchange across locations. Each priority includes practical next steps and proposed ownership, grounded in your organisation’s circumstances.
04
WHAT YOU RECEIVE
A clear account of the strengths, tensions and opportunities shaping how your teams work together, followed by a discussion of the findings and a focused action plan. Recommendations may address responsibilities, collaboration between departments, leadership support or knowledge exchange across locations. Each priority includes practical next steps and proposed ownership, grounded in your organisation’s circumstances.
TESTIMONIALS
TESTI-MONIAL
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019
“Luis forged a culture of collaborative creativity within his team so important when working in a global distributed delivery system.”
Barry Fiske
Former colleague at PublicisSapient · LinkedIn recommendation, 2019