Transcend

The documentary film 'Unheard Stories' and social media campaign #PeopleNotLables focus on a love story between two trangenders in India and how the CSR program #TRANScend in partnership with the Humstafar Trust  helped them into mainstream society in India.  

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As per the 2011 census 490'000 people in India identify themselves as transgender people.

TRANScend aims to help this marginalized community. 

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Link to online article on ET BrandEquity

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Agency: Publicis | SapientRazorfish