Swiss Textiles

Marketing, Production Design & Art Direction | Fashion

Zurich, Switzerland

2009 . 2008 . 2007

 

Agency: Luis Roy (self)

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Ask:

Art Direction on three consecutive years of the prestigious Swiss Textiles Fashion Awards. To create a concept that will guide the whole creative concept for pre-event, event and post-event experiences on high fashion and the textile industry. Considering marketing elements, design production, environments, print, photography and digital work.  

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More to it:

Each year the volume of work and design development to implement the concept took up to 6 months. The idea was to collect the best European talent under the same concept and implement state-of-the-art design for shows, environments and campaigns. Each year a new concept brought to life a seamless and aesthetically experience using different mediums from film and photography to performance and experimental technologies.