Scoot

Platform Redesign | Travel & Hospitality

Singapore, Singapore

2015 

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Agency: Publicis

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Ask: 
To revamp SCOOT website keeping the young energy of the brand attitude (Scootitude). 

Experience Strategy, site revamp and EDMs. 

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More to it:
To increase sales and drive more users to the site a large UX research study was made to map the current Asian and Expat communities using the site. Stakeholders workshops and co-creation workshops were hold between business and agency to assure perfect alignment and goals for the new web experience.

 

(UX Experience research documents on request)