Sab Miller

360º Marketing Campaign | CPG

Mumbai, India

2013

 

Agency: WPP | Landor & Fitch

​

Ask:

To design the branding and marketing campaign - for new product Sab Miller ACE to collaterals and marketing tools for retail spaces, events and online platforms. 

​

More to it:

The new brand was  built for a young cosmopolitan crowd for T1 cities in India. It gave a strong, modern and free-spirited attitude to Miller. The campaign was done in less then a month requiring a very agile and coordinated multitalented team.