AQ/AQ

Retail and Consumer Experience | Fashion Luxury

London, United Kingdom

2005

 

Agency: Luis Roy (self)

​

Ask:

To design an in-store and online experiences considering the boldness of the brand and the young Londoner customer. 

​

More to it:

Taking cues from the triangular shape of the logo and the repetition of both As, a pattern and a parametric system was develop to address different applications- from store window, merchandising, in-store graphics, micro-sites and social media content.